American technology entrepreneur Adam Robinson and his two young children, Emma and Charlie, were among nine people killed when a private jet crashed in Palm Beach County, Florida. Robinson was traveling with his wife, Helen Sharp, their children and several close companions when the aircraft went down while heading to the Bahamas. The family’s sudden loss has prompted tributes from relatives, friends and members of the technology industry.
Robinson, 44, was the founder of Retention.com and a familiar figure in Austin’s technology community. His daughter Emma was four years old, while his son Charlie was just two. Both children were traveling with their parents aboard the Learjet 60 when the accident occurred.
The Robinson and Sharp families later released a joint statement remembering Adam and Helen as devoted parents whose children were central to their lives. Their statement also requested privacy as relatives mourned the loss of the family.
Who Were Adam Robinson’s Children Emma and Charlie?
Adam Robinson had two children with his wife, Helen Sharp: a daughter named Emma and a son named Charlie.
Emma was four years old, while her younger brother Charlie was two at the time of the November 1, 2026, plane crash.
The children were part of a close family that divided its time between professional commitments and personal activities.
Although Robinson maintained a public profile through his technology businesses, he generally kept detailed information about his children’s daily lives private.
Following the accident, relatives shared a family photograph showing Adam, Helen, Emma and Charlie together.
Their family statement described the children as the center of their parents’ lives and remembered the warmth Adam and Helen brought to those around them.
What Happened to Adam Robinson and His Children?
Adam Robinson, his wife and their children were traveling aboard a Learjet 60 from Austin, Texas, to North Eleuthera in the Bahamas on November 1, 2026.
The aircraft departed Austin-Bergstrom International Airport in the morning.
While flying over South Florida, the crew reported ice accumulation and turbulence to air traffic controllers.
The pilots requested permission to climb from 35,000 feet to 37,000 feet, but the situation deteriorated shortly afterward.
The aircraft began descending rapidly, and the crew declared an emergency.
The jet crashed onto a roadway near Greenacres in Palm Beach County.
All nine people aboard were killed, including Adam, Helen, Emma and Charlie.
The National Transportation Safety Board opened an investigation into the accident. Officials have not established a final cause.
Who Was Adam Robinson’s Wife Helen Sharp?
Adam Robinson was married to Helen Sharp, an entrepreneur and businesswoman who worked in public relations and creative businesses.
Helen was the CEO and founding partner of Influential PR, a communications company.
She had also developed an interest in ceramics and established a business connected to her creative work.
The couple were associated with Austin, Texas, and had more recently spent time in Aspen, Colorado.
Helen’s father, Dudley Sharp, publicly confirmed that his daughter, son-in-law and two grandchildren were aboard the aircraft.
Adam’s brother, Anthony Robinson, also shared a statement remembering the family’s close relationship.
Relatives described Adam and Helen as loving parents who made others feel welcome and valued.
Who Else Was Traveling With Adam Robinson’s Family?
In addition to Adam Robinson, Helen Sharp and their children, five other people were aboard the aircraft.
Three passengers were identified as Rachael Reed, Charmi Fehr and Anita Maria Cetina.
Reed and Fehr were close companions of the family, while Cetina helped care for Emma and Charlie.
In their statement, relatives described Cetina as someone who looked after the children with affection and dedication.
The aircraft was operated by a two-person flight crew.
The co-pilot was identified as 20-year-old Nathalia Gadelha Filgueiras, while the captain was identified as Jeffrey Gregory.
The loss affected several families and communities connected to the passengers and crew.
Who Was Adam Robinson?
Adam Robinson was an American technology entrepreneur known for founding Retention.com, a company specializing in marketing technology.
He also co-founded Robly, an email marketing platform, and established RB2B, a business focused on identifying website visitors.
Before entering the technology industry, Robinson attended Rice University, where he played basketball.
He later became involved in software development, digital marketing and entrepreneurship.
Robinson was particularly active in discussions about business growth, customer acquisition and marketing technology.
His work made him a recognizable figure among startup founders and digital marketing professionals.
Following the crash, colleagues and business associates shared tributes remembering his energy, generosity and contributions to the technology community.
How Did Adam Robinson’s Family Remember Emma and Charlie?
Following the accident, the Robinson and Sharp families released a statement honoring all seven passengers.
They remembered Adam and Helen as devoted parents and emphasized the happiness Emma and Charlie brought into their lives.
The family also spoke warmly about Anita Maria Cetina, who helped care for the children and had become an important part of their household.
Relatives expressed gratitude to emergency responders, investigators and members of the Palm Beach County community who offered support.
They also requested privacy while arrangements were being made to remember their loved ones.
Adam Robinson’s children, Emma and Charlie, were just four and two years old. Their loss, alongside that of their parents, has become one of the most heartbreaking aspects of the Florida aviation tragedy.
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